[cajobportal Insights] Non cogito, ergo sum

I came across this interesting phrase online – Non cogito, ergo sum
“Non cogito, ergo sum” is essentially a play on Descartes’s “Cogito ergo sum” (“I think therefore I am”), thus meaning to convey that “I don’t think very much, therefore I might be”.
Be it sports, corporate or personal life, sometimes thinking thinking too much can squelch judgment and performance and thus be counter-productive
In recruitment, we sometimes find that a promising candidate who has made it to the final round of this marquee employer, suddenly crashes in the interview. The occasion gets the better of him. He is so much in awe of this job that performance goes for a toss. He starts thinking – what if I dont get selected here. And he chokes. The higher the stakes, the more overthinking is a problem
A consumer behavior study pointed out that the less information people were given about a brand of jam, the better the choice they made. When offered details of ingredients, they got befuddled by their options and ended up choosing a jam they didn’t like.
Ask a person to choose between 3 flavors of ice cream, it is not that difficult to choose one. Increase the options to 32 flavours and the choice gets a little more difficult. When options go upto 99, he may decide that he doesnt want ice cream after all or will select Vanilla 🙂
Same for resumes when you recruit. Our empirical evidence at cajobportal.com suggests that if a client has asked for sourcing of CVs for more than 3-4 rounds of CVs, they will eventually not hire through us. They have been bombarded with so many profiles that they get stuck in the loop of over-thinking.
Let me see candidates from FMCG. 
Ok let me see candidates from manufacturing. 
And why not let me explore, candidates from e-commerce as well 
When the decision involves high consequences, the potential for information overload increases as well because the fear of making a wrong choice takes over, and people will often either shut down or rely on habit to avoid having to make an active decision.

Uncertain of how to process an abundance of information, we feel frustrated and anxious and either refuse to make a decision at all or we make a bad decision.

We all are susceptible to the “mental frailty that emerges at crucial moments”

The only reliable cure for overthinking seems to be enjoyment, something that both success and analysis can dull. Easier said than done, but something worth remembering next time your brain is racing and your body is tight.
Its much better than choking.
Remember – Non cogito, ergo sum 🙂
What do you think?