Customer Discovery and Development

“The reality for most companies today is that existing product introduction methodologies are focused on activities that go on inside a company[‘s] own building. While customer input may be a checkpoint or ‘gate’ in the process it doesn’t drive it.”

“There are no facts inside the building so get the hell outside.”
– Steve Blank


Business Model Canvas Video Series:!/c-ep245/l-48743167/m-48738150

Some more awesome (aka free) resources from Steve Blank: