How do you get an idea? When does that bulb ‘light’ up in your mind? Or can you engineer the process of having an ‘aha’ moment?

While you cannot replicate genuine inspiration, there are ways to develop strong insights about the problem you wish to solve which in turn helps you develop a strong idea. Some of the resources mentioned below will help you take first steps towards developing a strong idea – that is rooted in customer insights.

What’s Creative Problem Solving?
Using Empathy to build intuitive solutions (Don’t ask people but observe!)
Know your customers – what do thy want to get done?
Design thinkingand Innovation