At cajobportal.com, we have a tough time helping our clients recruit CA Freshers.
in terms of generational demographic cohort, they belong to the millennial segment
Positions are tough to close. “Offer to joining” ratio is low
Because youngsters expect the moon. A great brand to work for, a fast growth and rich roles ( maybe M&A, management consulting, Investment Banking, Private Equity or Finance Leadership Programs).
Plus they want to create an impact, leave a “dent on the universe”
Of course, there are such roles as well but how many? What about the rest
To tell them that they need to do Fund Accounting at a Asset Management Company at 7 lacs p.a. is sacrilege
This generation has grown up with a sense of entitlement – they have been the “Little Emperors” ; a lot of whom were single kids of double-income professional parents; with doting grand-parents
In school, they were given grades instead of marks, because we wanted them to feel good ; they got participation certificates for being last in the race, because we wanted them to feel good
Its the generation that has grown up using Facebook and Instagram likes as its addictive source of dopamine. Thus, for them, its essential that they have a life that’s worth portraying on their social media timelines – latest brands, Europe holidays, jazzy car
For them, its been a life of instant gratification – swiping a Tinder for a date, ordering on an Amazon and Swiggy ; everything comes so quickly
Does the real corporate world have enabling mechanisms that can continue to make them feel special ? Or will entry into the workplace significantly jolt their sense of self-esteem
Since they are your future CXOs, you must be careful about handling their bunch of emotions
Are your Talent Magnets geared for recruiting and retaining them
What do you think?
Thanks & Regards!!